SEO: The Fundamentals
In the age of smartphones, tablets, and unlimited public Wi-Fi, digital marketing – which includes Backlinks – has become the dominant form of creating awareness for any and all business practices. Due to this, certain individuals have devoted a considerable amount of time and effort into gaining a comprehensive understanding of the Search Engine Optimization (SEO) process, in order to assist businesses in all fields navigate the tricky world of digital marketing and get the most bang for their buck!
As you may know, SEO is the process of altering various techniques of a website and online web marketing in order to generate a better web presence among the results of various search engines. By increasing its relevance, a website is able to obtain a higher ranking for the results of certain key search terms. The purpose of this is to increase a website’s visibility thus encouraging the continued flow of web traffic or visitors to the given site.
By attaining a higher position among the search engine’s results, the likelihood of your site being viewed by visitors increases exponentially thereby causing more people to become aware of your business and increasing interest among potential customers. Certainly, there are several ways to successfully accomplish this, Backlinks are one of the most effective way to improve rankings and draw visitors to your site to generate interest.
Backlinks: Why They Matter?
To put it simply, Backlinks are a link containing similar or related content from a prominent website to another site with less prominence. Commonly referred to by SEO experts as “signals” or “votes”, Backlinks are extremely valuable to new or little-known sites as they are used by search engines to determine whether the given site contains relevant, useful or accurate content. Acting as something of an endorsement, Backlinks can connect sites via several different links such as news articles, videos, blogs, or even social media posts.
For instance, if you owned a private dental practice and were looking to draw attention to your practice’s website, a Backlink from the website of a major brand of toothpaste (such as Crest or Colgate), that links directly to your practice’s site would be a huge endorsement to bolster your site’s relevance and ranking among a search engine, like Google’s. While obviously this is an extreme example, it does however paint a pretty clear picture as to just how significant of an impact certain types of Backlinks can have on a website’s Domain Authority (DA), and how some links can have a much higher DA than others.
This is due in part to the search engine’s algorithms altering and updating to better identify quality content.
So, How Can I Get More Backlinks?
Historically, the process of obtaining Backlinks has been known as something of an imperfect art, as it generally requires a significant amount of time and patience to initiate and develop a relationship to establish a rapport with like website owners.
Three Primary Ways to Establish Backlinks:
Become a Content Monster: To become an industry leader by prolifically writing useful content that is up-to-date and relevant that people will reference, as a backlink to your site. That’s all good and well but almost impossible for a busy Small Business Owner to achieve.
Just Ask: You can ask the website owner if you can submit a Guest Blog Post that links back to your client’s website. While this is a necessary task to amass any number of Backlinks, it is certainly not a comfortable task to complete and may simply require more time and effort than even the most seasoned professional in the digital marketing field is able to give.
There’s Another Way: An alternate method is to hire someone or a company that specializes in getting quality Backlinks; not volumes of links, mind you. The advantage of this method is time and money. The time and money it will save you from writing an article and creating content, and vetting their experience in getting a quality backlink from a reputable source. You must be careful not to use someone who uses black hat techniques that could get you blacklisted by the search engines. Be wary of companies who offer cheap Backlinks, offshore or high-volume Backlinks from unknown sources, also known as “link farms”.
So, what do you look for in a marketing team that specializes in Backlinks and what should you expect to spend to make it happen?
A quality Backlink technique incorporates submitting a high-quality written article about a relevant keyword/keyword phrase topic and placing it on a more influential site that links back to your own website using Google best practices. This content provider can range anywhere from $60 – $100 (or more) per word each month.
For more resources for Backlinks, go to SEO Kudo or watch this video.
At SEO Kudo, providing Backlinks within the digital marketing field is the essential aspect of the SEO process that we complete for our clients!
From a hyper-focused effort of obtaining Backlinks, to providing the most simple and effective SEO tools to ensure that you receive the desired results, SEO Kudo is Backlinks Made Easy!